Providing bespoke care nationwide for clients with spinal injuries and neurological conditions
Well, by the time you are reading this the hard work will be done; welcome to our brand new shiny website!
Back in December 2015 we began the project of redesigning the TCC website, something that had become a long overdue task due to the development of technology within the six years since the previous site was launched. We wanted to mark TCC’s 10th Birthday. As many of you will know, the 10th Birthday is approaching in November 2016, so our target date was set at the outset.
During our first meeting with Alan of Leapfrog Marketing he suggested that redesigning a website is also an optimum time to rebrand and create a new corporate identity (what we all know as a logo). Obviously, in the 10 years since TCC began, a lot has changed both inside TCC and out, so this became a hot point of discussion.
There was a level of sentimentality towards the green and gold colour scheme that we have all come to associate with TCC, as well as the logo, but when we started to do some test exercises some of us (I have to say some!) did start to see the benefit of a review. Alan went away with the ringing of our lengthy discussions in his ears, and came back with some drafts.
Right from the outset for me personally, one stood out. When we sent it to the TCC Quality Board for their feedback others agreed too and it became a strong winner. Thank you to everybody who provided feedback, it was much appreciated. It is safe to say not everyone was won over, but as I sit writing this today, surrounded by new documents and products it has received a resounding yes!
So back to the project; corporate identity underway, we moved onto the website. I am very interested in the web, social media and technology so I took lead involvement. Starting with a blank canvas is an interesting, but daunting prospect. We had to start from scratch examining what we wanted to achieve, what we should include, and who we thought would use the website.
It was about this time that the idea of videos and filming started to be discussed. In this day and age, I think it is safe to say that we all check Trip Advisor and other review sites to read other people’s opinions on holidays, cars, purchases. We tend to seek out other people’s assurances. On this basis, it seemed like a great idea to aim to show/prove what TCC can offer in a video rather than in a block of text.
I have always thought that it is difficult to explain in words what we are all working towards and what makes us stand out, so why not show it instead. The videos did become my ‘baby’ over the next few months. Nobody who participated had any script to follow and our aim from the start was to create a natural feel of TCC. Looking back, I really feel like this has come across and I hope you all agree. I’m sure we aren’t perfect, but watching these back I feel proud of what we all achieve together as a team.
Thank you to every single person who took part in the process and for those who helped to make it happen. The filming days were frantic but fun, and I thoroughly enjoyed being out of the office (first in Cornwall, then in Rutland) having the opportunity to meet groups of clients and staff for the first time.
The weather was kind to us in Cornwall, so much so we were even able to film at the beach. In Rutland it was not so kind but we all refused to let it stop play and had another great day (in amongst the frizzy hair and muddy clothes!)
Both days went so well that we shot more footage than expected, some of which we hope to share as time goes on. In addition, as part of the ongoing website updates, we will be looking for volunteers for filming, photographs and testimonials. If you would like to get involved then please do contact me, it will be much appreciated.
It has been a lot of work, much detailed planning and bags of nervous energy, but the end result is one of the most proud moments of my eight and a half years with TCC. That goes for the whole process, not just the final video which, on my first view of the final cut, did bring a lump to my throat.
In the midst of the filming, writing and photography we have also been preparing to replace our documents, record keeping, folders, pens, products and other materials. This too was a hefty task, but in the next month or so you will hopefully start to see the new versions. As always, we welcome your feedback and would love to hear what you think.
I would like to say a big thank you to Alan and everybody at Leapfrog. Their creativity and ideas are what have got us here, and it has been a pleasure and a learning curve to work with them. Alan’s patience with me and with the team as a whole is definitely much appreciated!
It’s been a busy 2016 to date but a productive one. Happy 10th Birthday to us all and I hope you enjoy the new website!